What is Proyecto Alicia?
The Task
After the October 2024 floods in Valencia, over 5,000 homes were damaged or destroyed. While emergency services focused on rescue and cleanup, thousands of families were left without furniture, appliances, or basic household items, unable to rebuild a functional living space.
The Approach
We built Proyecto Alicia, a simple donation Webapp connecting those who lost everything with people ready to help. Fast, accessible, and community-driven, it made furnishing a home as easy as a few clicks.
Proyecto Alicia is a solidarity-based space where you can donate furniture, household items, and belongings to those who have suffered devastation in their homes.
The Task
After the October 2024 floods in Valencia, over 5,000 homes were damaged or destroyed. While emergency services focused on rescue and cleanup, thousands of families were left without furniture, appliances, or basic household items, unable to rebuild a functional living space.
The Approach
We built Proyecto Alicia, a simple donation Webapp connecting those who lost everything with people ready to help. Fast, accessible, and community-driven, it made furnishing a home as easy as a few clicks.
Proyecto Alicia is a solidarity-based space where you can donate furniture, household items, and belongings to those who have
suffered devastation in their homes.
What is Proyecto Alicia?
The Task
After the October 2024 floods in Valencia, Spain, over 5,000 homes were damaged or destroyed. While emergency services focused on rescue and cleanup, thousands of families were left without furniture, appliances, or basic household items, unable to rebuild a functional living space.
The Approach
We built Proyecto Alicia, a simple donation Webapp connecting those who lost everything with people ready to help. Fast, accessible, and community-driven, it made furnishing a home as easy as a few clicks.
Proyecto Alicia is a solidarity-based space where you can donate furniture, household items, and belongings to those who have suffered devastation in their homes.
Problem
I was ready to help, but the form asked for too much. In that moment, I didn’t have time to fill out a bunch of fields, I just wanted to donate quickly.
User Interview
Problem
I was ready to help, but the form asked for too much. In that moment, I didn’t have time to fill out a bunch of fields, I just wanted to donate quickly.
User Interview
Development Process
Day 1-2
The team identified key features and user needs. Focus was on designing a straightforward interface that would facilitate quick, easy posting and searching of donations.
Day 3
The first drafts of wireframes and flows were handed off to developers to begin building the web app.
Day 4–5
Continued refining the UI while the developers integrated features. The team launched an Instagram account to support awareness and engagement.
Day 6
Final tweaks were made to ensure smooth functionality before launch. Core features were tested internally and minor bugs resolved.
Day 7
The platform went live. Within the first week, it reached 150,000 visits per day, 600 donations were published, and 200 reached recipients.
Problem
I donated my furniture, but I don’t have an account, how do I take my post down? It’s still showing up, and people keep messaging me about it.
User Interview
Problem
I donated my furniture, but I don’t have an account, how do I take my post down? It’s still showing up, and people keep messaging me about it.
User Interview
Development Process
Development Process
Day 1-2
Day 1-2
The team identified key features and user needs. Focus was on designing a straightforward interface that would facilitate quick, easy posting and searching of donations.
Day 3
Day 3
The first drafts of wireframes and flows were handed off to developers to begin building the web app.
Day 4–5
Day 4–5
Continued refining the UI while the developers integrated features. The team launched an Instagram account to support awareness and engagement.
Day 6
Day 6
Final tweaks were made to ensure smooth functionality before launch. Core features were tested internally and minor bugs resolved.
Day 7
Day 7
The platform went live. Within the first week, it reached 150,000 visits per day, 600 donations were published, and 200 reached recipients.
Problem
I was ready to help, but the form asked for too much. In that moment, I didn’t have time to fill out a bunch of fields, I just wanted to donate quickly.
User Interview
Problem
I just needed a mattress, but I couldn’t find it. Everything was mixed together, and it made me want to give up.
User Interview
Problem
I just needed a mattress, but I couldn’t find it. Everything was mixed together, and it made me want to give up.
User Interview
Solution
We designed a minimal, stress-free form that asked only for the essentials. By removing friction and avoiding overwhelm, users could offer or request help in just a few simple steps, making it easy to take action when it mattered most.
Problem
I donated my furniture, but I don’t have an account, how do I take my post down? It’s still showing up, and people keep messaging me about it.
User Interview
We designed a minimal, stress-free form that asked only for the essentials. By removing friction and avoiding overwhelm, users could offer or request help in just a few simple steps, making it easy to take action when it mattered most.
Solution
Problem
I was ready to help, but the form asked for too much. In that moment, I didn’t have time to fill out a bunch of fields, I just wanted to donate quickly.
User Interview
Problem
I was ready to help, but the form asked for too much. In that moment, I didn’t have time to fill out a bunch of fields, I just wanted to donate quickly.
User Interview
Problem
I donated my furniture, but I don’t have an account, how do I take my post down? It’s still showing up, and people keep messaging me about it.
User Interview
Problem
I donated my furniture, but I don’t have an account, how do I take my post down? It’s still showing up, and people keep messaging me about it.
User Interview
Solution
We designed a minimal, stress-free form that asked only for the essentials. By removing friction and avoiding overwhelm, users could offer or request help in just a few simple steps, making it easy to take action when it mattered most.
Problem
I just needed a mattress, but I couldn’t find it. Everything was mixed together, and it made me want to give up.
User Interview
Problem
I just needed a mattress, but I couldn’t find it. Everything was mixed together, and it made me want to give up.
User Interview
Solution
We added a “Mark as Donated” button. Donors received a unique code by email, which they could enter to automatically remove the item, no login required. Simple, secure, and user-friendly.
We added a “Mark as Donated” button. Donors received a unique code by email, which they could enter to automatically remove the
item, no login required. Simple, secure, and user-friendly.
Solution
We added a “Mark as Donated” button. Donors received a unique code by email, which they could enter to automatically remove the item, no login required. Simple, secure, and user-friendly.
Solution
Problem
I just needed a mattress, but I couldn’t find it. Everything was mixed together, and it made me want to give up.
User Interview
We organized donations into clear categories and introduced a side menu for faster navigation. The simple layout and menu made it easy for users to quickly find what they needed without feeling overwhelmed.
Solution
Solution
We organized donations into clear categories and introduced a side menu for faster navigation. The simple layout and menu made it easy for users to quickly find what they needed without feeling overwhelmed.
We organized donations into clear categories and introduced a side menu for faster navigation. The simple layout and menu made it easy for users to quickly find what they needed without feeling overwhelmed.
Solution
Impact
1,840k+
1,840k+
People helped rebuild homes through donations
People helped rebuild homes through donations
61.6K
61.6K
Unique visitors engaged with the platform
Unique visitors engaged with the platform
297.5K
297.5K
Page views showing active participation
Page views showing active participation
We used Instagram to boost visibility fast, collaborating with Spanish influencers who shared the project widely. In the first weeks, we gained over 1,000 followers, and the momentum continued.
With clear, helpful visuals and consistent design, the account grew to 1,817+ followers, becoming a key tool for outreach and engagement.
Social Media
Social Media
We used Instagram to boost visibility fast, zcollaborating with Spanish influencers who shared the project widely. In the first weeks, we gained over 1,000 followers, and the momentum continued.
With clear, helpful visuals and consistent design, the account grew to 1,817+ followers, becoming a key tool for outreach and engagement.
Proyecto Alicia was a powerful reminder of how design can drive real-world change. It made me feel deeply connected to the community and showed me the emotional weight that even small design decisions can carry. Helping families in need through a tool that fostered trust and dignity was incredibly meaningful. I learned the importance of staying flexible, working fast under pressure, and prioritizing empathy above all. This project reminded me why I chose design, to make a real difference in people’s lives.
Final thoughts
Proyecto Alicia received significant recognition from various media outlets, highlighting the impact of our initiative and the solidarity that brought the community together.
Our project was featured in multiple prominent articles, showcasing its success and the positive response from the public
Media Coverage
Media Coverage
Proyecto Alicia received significant recognition from various media outlets, highlighting the impact of our initiative and the solidarity that brought the community together.
Our project was featured in multiple prominent articles, showcasing its success and the positive response from the public
Links that have talked about Proyecto Alicia
Links that have talked about Proyecto Alicia
Cuando las cámaras se van, la ayuda sigue - Aquimedios de Comunicación
Ayudas DANA: La solidaridad en acción - Emprendedores
Proyecto Alicia: El Wallapop de la DANA - Valencia Plaza
¿Qué es el Proyecto Alicia? - The Bridge Tech
Reconstruye tu hogar gracias a la iniciativa solidaria Proyecto Alicia - La Canyada Te Guía
Proyecto Alicia: Plataforma para donar artículos a los afectados por la DANA - La Razón
Cuando las cámaras se van, la ayuda sigue - Aquimedios de Comunicación
Ayudas DANA: La solidaridad en acción - Emprendedores
Proyecto Alicia: El Wallapop de la DANA - Valencia Plaza
¿Qué es el Proyecto Alicia? - The Bridge Tech
Reconstruye tu hogar gracias a la iniciativa solidaria Proyecto Alicia - La Canyada Te Guía
Proyecto Alicia: Plataforma para donar artículos a los afectados por la DANA - La Razón
Final thoughts
Proyecto Alicia was a powerful reminder of how design can drive real-world change. It made me feel deeply connected to the community and showed me the emotional weight that even small design decisions can carry. Helping families in need through a tool that fostered trust and dignity was incredibly meaningful. I learned the importance of staying flexible, working fast under pressure, and prioritizing empathy above all. This project reminded me why I chose design, to make a real difference in people’s lives.
We used Instagram to boost visibility fast, collaborating with Spanish influencers who shared the project widely. In the first weeks, we gained over 1,000 followers, and the momentum continued.
With clear, helpful visuals and consistent design, the account grew to 1,817+ followers, becoming a key tool for outreach and engagement.
Social Media
Proyecto Alicia received significant recognition from various media outlets, highlighting the impact of our initiative and the solidarity that brought the community together.
Our project was featured in multiple prominent articles, showcasing its success and the positive response from the public
Media Coverage
Links that have talked about Proyecto Alicia
Cuando las cámaras se van, la ayuda sigue - Aquimedios de Comunicación
Ayudas DANA: La solidaridad en acción - Emprendedores
Proyecto Alicia: El Wallapop de la DANA - Valencia Plaza
¿Qué es el Proyecto Alicia? - The Bridge Tech
Reconstruye tu hogar gracias a la iniciativa solidaria Proyecto Alicia - La Canyada Te Guía
Proyecto Alicia: Plataforma para donar artículos a los afectados por la DANA - La Razón
Final thoughts
Proyecto Alicia was a powerful reminder of how design can drive real-world change. It made me feel deeply connected to the community and showed me the emotional weight that even small design decisions can carry. Helping families in need through a tool that fostered trust and dignity was incredibly meaningful. I learned the importance of staying flexible, working fast under pressure, and prioritizing empathy above all. This project reminded me why I chose design, to make a real difference in people’s lives.