Novalis
Identity Manual
logo
Novalis Identity Manual
Logo + Tagline
NOVALIS adapts its signature according to the communication context. For formal and corporate occasions, "COSMETICS" clearly establishes our category with professionalism. Meanwhile, "BEAUTY FROM NATURE" captures our essence and promise in more consumer-focused situations.
1X
2X
3X
4X
1X
2X
3X
4X
Usage: Corporate and legal communication
Application: Stationery, official documents, primary packaging
Usage: Commercial and advertising communication
Application: Marketing, social media, promotional materials
logo
Novalis Identity Manual
Secondary Logo
and Isotype
The horizontal version of the NOVALIS logo has been developed to provide flexibility in spaces where the primary version does not fit properly. It retains all the brand’s distinctive elements, reorganized in a horizontal format that ensures optimal legibility and recognition.
The NOVALIS isotype, represented by the "N" with its distinctive integrated leaf, functions as an independent element for applications where space is limited or when the brand has already been previously identified.
Iconography
Novalis Identity Manual
Emblem Set
Application
Instagram Highlights
Website icons
Digital guarantee seals
Product certifications
The NOVALIS emblems are complementary elements that reinforce our identity across digital channels. Featuring a minimalist, circular design, they incorporate our distinctive elements: the "N" isotype with leaf and the slogan "Beauty from Nature."
Logo
Novalis Identity Manual
Incorrect Uses
The NOVALIS logo has defined proportions and elements that must not be altered. Distorting, rotating, or modifying the logo, changing its corporate colors, altering the typography, or adding effects is not allowed.
The position of natural elements and the spacing between letters are unchangeable.
To maintain brand integrity, use only the original files from the official kit.
Do not distort.
Do not change the color.
Do not change the size.
Do not replace the original solid color with an outline.
Do not change the typography.
Do not rotate the isotype.
Logo
Novalis Identity Manual
Logo on Photography
The NOVALIS logo must maintain visual clarity when applied over images. On photographs with light areas, the corporate dark green version will be used.
For dark or complex photographic backgrounds, the white version will be applied. If legibility is not guaranteed, the logo should be placed on a white box that respects the defined safe area, ensuring proper brand identification.
Applications
Novalis Identity Manual
Packaging
Thank you!
Novalis
Identity Manual
Novalis
Identity Manual
V2.0
V2.0
Logo
Logo
Novalis
Identity Manual
Novalis
Identity Manual
Logo + Tagline
Logo + Tagline
NOVALIS adapts its signature according to the communication context. For formal and corporate occasions, "COSMETICS" clearly establishes our category with professionalism. Meanwhile, "BEAUTY FROM NATURE" captures our essence and promise in more consumer-focused situations.
NOVALIS adapts its signature according to the communication context. For formal and corporate occasions, "COSMETICS" clearly establishes our category with professionalism. Meanwhile, "BEAUTY FROM NATURE" captures our essence and promise in more consumer-focused situations.
1X
1X
2X
2X
3X
3X
4X
4X
1X
1X
2X
2X
3X
3X
4X
4X
Usage: Corporate and legal communication
Application: Stationery, official documents, primary packaging
Usage: Corporate and legal communication
Application: Stationery, official documents, primary packaging
Usage: Commercial and advertising communication
Application: Marketing, social media, promotional materials
Usage: Commercial and advertising communication
Application: Marketing, social media, promotional materials
Logo
Logo
Novalis
Identity Manual
Novalis
Identity Manual
Secondary Logo
and Isotype
Secondary Logo
and Isotype
The horizontal version of the NOVALIS logo has been developed to provide flexibility in spaces where the primary version does not fit properly. It retains all the brand’s distinctive elements, reorganized in a horizontal format that ensures optimal legibility and recognition.
The horizontal version of the NOVALIS logo has been developed to provide flexibility in spaces where the primary version does not fit properly. It retains all the brand’s distinctive elements, reorganized in a horizontal format that ensures optimal legibility and recognition.
The NOVALIS isotype, represented by the "N" with its distinctive integrated leaf, functions as an independent element for applications where space is limited or when the brand has already been previously identified.
The NOVALIS isotype, represented by the "N" with its distinctive integrated leaf, functions as an independent element for applications where space is limited or when the brand has already been previously identified.
Iconography
Iconography
Novalis
Identity Manual
Novalis
Identity Manual
Emblem Set
Emblem Set
The NOVALIS emblems are complementary elements that reinforce our identity across digital channels. Featuring a minimalist, circular design, they incorporate our distinctive elements: the "N" isotype with leaf and the slogan "Beauty from Nature."
The NOVALIS emblems are complementary elements that reinforce our identity across digital channels. Featuring a minimalist, circular design, they incorporate our distinctive elements: the "N" isotype with leaf and the slogan "Beauty from Nature."
Application
Instagram Highlights
Website icons
Digital guarantee seals
Product certifications
Application
Instagram Highlights
Website icons
Digital guarantee seals
Product certifications
Do not distort.
Do not distort.
Do not change the color.
Do not change the color.
Do not change the size.
Do not change the size.
Do not replace the original solid color with an outline.
Do not replace the original solid color with an outline.
Do not change the typography.
Do not change the typography.
Do not rotate the isotype.
Do not rotate the isotype.
Logo
Logo
Novalis
Identity Manual
Novalis
Identity Manual
Incorrect Uses
Incorrect Uses
The NOVALIS logo has defined proportions and elements that must not be altered. Distorting, rotating, or modifying the logo, changing its corporate colors, altering the typography, or adding effects is not allowed.
The position of natural elements and the spacing between letters are unchangeable.
To maintain brand integrity, use only the original files from the official kit.
The NOVALIS logo has defined proportions and elements that must not be altered. Distorting, rotating, or modifying the logo, changing its corporate colors, altering the typography, or adding effects is not allowed.
The position of natural elements and the spacing between letters are unchangeable.
To maintain brand integrity, use only the original files from the official kit.
Logo
Logo
Novalis
Identity Manual
Novalis
Identity Manual
Logo on Photography
Logo on Photography
The NOVALIS logo must maintain visual clarity when applied over images. On photographs with light areas, the corporate dark green version will be used.
For dark or complex photographic backgrounds, the white version will be applied. If legibility is not guaranteed, the logo should be placed on a white box that respects the defined safe area, ensuring proper brand identification.
The NOVALIS logo must maintain visual clarity when applied over images. On photographs with light areas, the corporate dark green version will be used.
For dark or complex photographic backgrounds, the white version will be applied. If legibility is not guaranteed, the logo should be placed on a white box that respects the defined safe area, ensuring proper brand identification.
Thank you!
Thank you!
